March 17, 2025 
Business travel has changed dramatically in recent years. Today’s business travellers don’t just fly in for a meeting and fly out again; they are looking for ways to extend their stay, discover new destinations and achieve a better work-life balance.
This has given rise to the concept of bleisure travel, a combination of business and leisure. In addition to improving the experience of business travellers, bleisure travel is also influencing corporate policies and employee expectations.
Bleisure: meaning and origins
The term “bleisure” is a combination of the words “business” and “leisure”. The basic idea is to incorporate moments of leisure and relaxation into these trips, thus transforming a business trip into a more balanced experience in terms of work-life balance.
The origin of this travel idea can be found in the change in working habits over the last few decades. Employees, often subject to intense rhythms, have started to take advantage of the opportunity to extend their business trips to enjoy a few more days in a new city or to see the main attractions.
A traditional business trip is usually focused exclusively on work activities: meetings, presentations, client visits. A bleisure trip, on the other hand, adds one or more days for personal activities such as tourism and relaxation.
Bleisure travel: the benefits for employees and companies
The concept of bleisure travel has several benefits for both employees and companies. Employees see bleisure travel as an opportunity to maximise the value of time spent away from home, while companies recognise the benefits in terms of productivity and employee satisfaction.
According to a recent survey by the American Hotel & Lodging Association, 84% of American travellers said they would like to include leisure in their next business trip by 2023. In addition, 48% have already taken a bleisure trip in the past year.
The benefits for employees
For employees, bleisure travel is a concrete response to the need for a healthier work-life balance. Based on this premise, there are several benefits for employees:
- Better work-life balance: bleisure travel is a way of incorporating moments of leisure into business trips, while achieving a better balance between professional activities and personal time;
- Reduced stress: taking time to explore a new destination during a business trip helps to reduce stress levels and improve overall well-being;
- Increased job satisfaction: a bleisure experience makes business trips more enjoyable, increasing motivation and loyalty to the company.
The benefits for companies
Incorporating bleisure travel into company policy also has direct benefits for the company itself. The most interesting are:
- Increased motivation and productivity: happier employees tend to be more engaged and productive, which has a positive impact on overall performance;
- Attracting talent: flexibility and the ability to take ‘bleisure’ trips helps the company stand out and retain the best talent, reducing turnover costs;
- Stronger relationships with customers and partners: a less stressed and more satisfied work team is more effective in building lasting relationships and representing the company in a positive way during business.
How bleisure is changing business travel
In recent years, the concept of bleisure has made business travel more flexible, more interesting and, above all, more personal.
One of the main trends is the interest in destinations that offer a mix of professional and cultural opportunities. More and more professionals are extending their stay after meetings to discover new cities and local traditions.
Companies are also adapting their policies to give managers more freedom to plan trips that include leisure time.
This change is also reflected in bookings, with demand for high-end hotels and premium services increasing, while travellers tend to choose airlines and facilities that are bleisure-friendly.
At the same time, the use of digital technology is becoming increasingly important, with companies and professionals using apps to plan activities outside of work and manage their mobility in a more fluid way.
Why choose LimoLane for your bleisure travel?
LimoLane is the ideal partner for your business mobility.
With a personalized chauffeur service, LimoLane guarantees punctual and comfortable transfers, allowing business travellers to focus on their professional commitments during the day and enjoy their destination with peace of mind during their leisure time.
By choosing LimoLane, you can:
- Choose the vehicle for your journey: the app allows you to choose from a range of vehicles, from business saloons to vans and even eco-friendly options. You can book according to your needs and schedule the service according to your agenda;
- Have fixed prices for car services: with LimoLane you know exactly how much you will pay. Unlike taxis, the cost does not vary according to traffic or time spent in the car. You pay directly through the app with your credit card, no surprises;
- Count on professional drivers: LimoLane drivers speak your language and are ready to cater to your every need during the journey. You also have access to 24/7 dedicated assistance and the ability to customize every aspect of your trip.
Organise your next business trip with LimoLane: start here.